Friday, February 22, 2008

Labatt's Fading? Sacre-Blue!

Did you catch that article in the on-line version of the Globe & Mail about how Labatt's Blue is the number FOUR beer in the country after Budweiser, Coors Light and Molson Canadian? If you missed it, you can catch it here:

What the heck are you Canadians thinking? We can quibble over the Blue vs. Canadian issue, but there's just no way that Budweiser or Coors Light taste better than Blue. I mean, come on! When I first moved to New York, I was overjoyed to discover that I could actually buy Labatt's Blue at the grocery store. And buy it I did! In fact, I continue to buy it. The little mini-fridge in my garage is stocked with Labatt's Blue for me and Michelob Ultra for my wife.

The G&M article implies that crappy marketing is responsible for Blue's demise. Well, helpful guy that I am, I have a suggestion for Labatt's Brazilian owners--we need a new Labatt's Blue girl!

Back in the day, I seem to remember Pamela Anderson as the Labatt's Blue girl. In fact, Pamela was "discovered" at a B.C. Lions game sporting a Labatt's t-shirt (in case your memory needs a little refreshing, you can find a brief history of Pamela Anderson and her relationship with Labatt's Blue here:

Well, Pam is too old and too skeezy for the job now (talk about a thoroughbred that was "ridden hard and put away wet"--yikes!!!!!). Not to worry, though. I have the perfect replacement candidate--Avril Lavigne! If you haven't seen her new video, check it out at: I can absolutely, 100% guarantee you that Avril's new, edgier personae would appeal to the young, male, beer-drinking demographic that the brewers all covet.

Did I mention that the title of Avril's new video is "Hot?" Having watched it a couple of times (just to make sure that the hyperlink works, of course), I have to say that it's getting a little warm in here. You'll have to excuse me, I'm going to go pull a nice, cool Labatt's Blue out of my mini-fridge....

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