Did you catch that article in the on-line version of the Globe & Mail about how Labatt's Blue is the number FOUR beer in the country after Budweiser, Coors Light and Molson Canadian? If you missed it, you can catch it here: http://www.reportonbusiness.com/servlet/story/RTGAM.20080221.wrblue21/BNStory/robMarketing/home
What the heck are you Canadians thinking? We can quibble over the Blue vs. Canadian issue, but there's just no way that Budweiser or Coors Light taste better than Blue. I mean, come on! When I first moved to New York, I was overjoyed to discover that I could actually buy Labatt's Blue at the grocery store. And buy it I did! In fact, I continue to buy it. The little mini-fridge in my garage is stocked with Labatt's Blue for me and Michelob Ultra for my wife.
The G&M article implies that crappy marketing is responsible for Blue's demise. Well, helpful guy that I am, I have a suggestion for Labatt's Brazilian owners--we need a new Labatt's Blue girl!
Back in the day, I seem to remember Pamela Anderson as the Labatt's Blue girl. In fact, Pamela was "discovered" at a B.C. Lions game sporting a Labatt's t-shirt (in case your memory needs a little refreshing, you can find a brief history of Pamela Anderson and her relationship with Labatt's Blue here: http://canadianactors.info/pamela_anderson.htm).
Well, Pam is too old and too skeezy for the job now (talk about a thoroughbred that was "ridden hard and put away wet"--yikes!!!!!). Not to worry, though. I have the perfect replacement candidate--Avril Lavigne! If you haven't seen her new video, check it out at: http://link.brightcove.com/services/player/bcpid716058920?bctid=1234485358. I can absolutely, 100% guarantee you that Avril's new, edgier personae would appeal to the young, male, beer-drinking demographic that the brewers all covet.
Did I mention that the title of Avril's new video is "Hot?" Having watched it a couple of times (just to make sure that the hyperlink works, of course), I have to say that it's getting a little warm in here. You'll have to excuse me, I'm going to go pull a nice, cool Labatt's Blue out of my mini-fridge....